No business can grow and flourish when they compete exclusively on price. To help businesses understand how they should position themselves in the marketplace, Oklahoma-based ActionCOACH Business Coach Rob Garibay will deliver his presentation, “Position your Company Above the Competition by Creating a Brand Promise Through a USP and Guarantee with Teeth,” at the 2012 Business Excellence Forum in Memphis Tennessee at the Hilton Memphis on January 13 and 14, 2012.
“Many businesses struggle to stand out from their competition and they end up in a position where the marketplace can actually destroy their business through discounting,” Garibay said. “This is a significant barrier to the success of many businesses because they actually lose money each time they make a sale. When you differentiate yourself based on real value, you don’t run that risk.”
It is not uncommon for businesses to believe that the only way they can compete is through lowering their prices, but in reality that is the last thing any business should do. Instead, companies should find ways to add value, real and perceived, to what they do and that can be done through a USP (Unique Selling Proposition) or Guarantee.
“Discovering what differentiates your business from your competition is an in-depth process,” Garibay said. “The goal of this seminar is to help businesses discover how to do this and give a guided pathway for discovering what your brand promise should be, eliminating the need to compete on price.”
And over his years coaching businesses, Garibay knows how important this can be.
“Having a brand promise is the core of the message you send to the marketplace and becomes the source for generating meaningful marketing that compels your target to respond. Simply put, it can make the difference between swimming in a red ocean or a blue ocean for most businesses.”
In addition to Garibay, the 2012 Business Excellence Forum will feature a number of outstanding speakers with expertise in the world of small business, in addition to networking events, workshops seminars and breakout sessions.
The Business Excellence Forum is sponsored by ActionCOACH as part of the company’s continued commitment to business re-education throughout the world. For more information about attending the Business Excellence Forum or for entry information for the 2012 Business Excellence Awards, visit http://www.actioncoach.com/businessforum2012.
ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 39 countries coaching more than 15,000 businesses every week. To learn more, go to actioncoach.com/robgaribay.
We are inviting 10 businesses to come with us. Let us know if you are interested in attending!